Creative Industries | case study
CREATIVITY, INNOVATION AND CONNECTION
Since launching in 2019 in the Macedon Ranges Shire, Threshold’s unique “digital theatre” products have been featured at 20 festivals, plugged by the New York Times, played in venues across 6 english-speaking countries, and are currently being translated into Mandarin. Unlike streaming a show or listening to a podcast, this new theatrical form is active – inviting full bodied engagement – and collective – inviting people to connect through the experience.
Having enjoyed residencies at ACMI and the State Library of Victoria, Threshold operates out of a studio in Kyneton, mostly working with extraordinary artists who live and work in the Macedon Ranges Shire. Threshold has collaborated with world-class artists, including visual and installation artists, art therapists, psychologists, composers, sound designers, digital gurus and technical wizards.
The shift to digital-theatre has not only made this traditional venue-based form of entertainment more accessible, it’s established a company structure that has huge potential to scale. Sitting squarely within the rapidly-growing experience economy, Threshold are working to double their range of products within the next 12 months. Through digital delivery, and innovative use of technology, they plan to continue to offer quality cultural experiences for audiences here in Australia, and internationally.
Part of the rapidly-growing experience economy
The experience economy is projected to be worth $12B by 2023.
20% of Australian sales are from regional and rural areas
Threshold’s unique offerings are meeting the need for cultural events outside of capital cities.
A large, highly-skilled talent pool
The region is bursting with artistic talent, and Threshold is passionate about engaging with local artists and makers.
Why Loddon Mallee?
MEANINGFUL COMMUNITY ENGAGEMENT IN A DIGITAL WORLD
“We’d lived in the region for many years before we founded the company,” says Tahli Corin. “Many artists commute to Melbourne, but with young children that became a less appealing option for us. We began to wonder how we could create a business that allowed us to work within the community where we loved to live. For us, there isn’t a separation between us as business owners, and us as members of this community – that’s a beautiful thing. We live and work in our community, and the richness of this community informs and inspires our work.”
“We’re constantly inspired by the creative conversations happening in our region, whether that’s through events such as the Kyneton Contemporary Art Triennial, music and writers festivals, or local storytelling nights. We have a rich cultural scene.”
“We also work a lot with other local businesses: everything from recording studios, to marketing and branding specialists, website and graphic designers, photographers, printers, videographers, writers, business mentors and bookkeepers. Everything we need to run our business is here.”
“You’re always going to be surprised and delighted about the people in this region. Quite often people move to the region to better integrate their working life with their home life, and with them they bring a huge range of skills and proficiencies.”
– Tahli Corin and Sarah Lockwood, Co-founders and directors
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