Growth Opportunities

Land opportunities for business growth and development, supported by a welcoming environment for start-ups and expanding enterprises.

Strategic regional location between major regional centres

Positioned between Bendigo and Ballarat, with strong connections to Melbourne, Central Goldfields provides efficient access to labour, supply chains, and established visitor markets.

Growing visitor economy with untapped potential

Increasing demand for heritage, arts, and experiences, combined with limited accommodation and hospitality supply, creates immediate opportunities for tourism and investment growth.

Diverse and expanding regional economy

A strong manufacturing base and established agribusiness industry provide stability, while new investment continues to drive economic diversification.

A$1.6B Regional Economy on the Rise

Central Goldfields Shire is home to 13,753 residents and 4,542 jobs, generating an annual economic output of $1.637 billion—reflecting strong growth from $1.212 billion in recent years.

Manufacturing remains the region’s largest contributor to economic output, now generating $329.9 million (20.14%), up from $278.9 million, highlighting continued strength in the sector. Health care and social assistance is the largest employing industry, supporting 962 jobs (21.15% of total employment) and continuing to grow alongside population and service demand.

Maryborough is the Shire’s primary business, health and retail centre, supporting surrounding communities including Dunolly, Talbot and Carisbrook.

Strategically located between Bendigo and Ballarat, Central Goldfields benefits from proximity to two of Victoria’s fastest-growing regional cities. This positioning enables businesses to leverage expanding markets, workforce access, and increasing visitor demand.

Agriculture remains a core industry, with activity across sheep and cattle grazing, grain production and poultry farming. There are significant opportunities to expand agriculture and food production to meet growing domestic and global demand.

Central Goldfields forms part of the Destination Central Victoria Visitor Economy Partnership, marketed to consumers as Victoria’s Heartland. Known for its gold rush heritage, historic townships, and evolving arts and cultural scene, the region is experiencing growing visitor interest. This momentum, alongside a shortage of quality tourism infrastructure, presents compelling opportunities for accommodation, hospitality, and visitor experience development.

The region’s Mediterranean climate, characterised by long periods of sunshine, supports agricultural productivity and creates favourable conditions for renewable energy development.

With a growing economy, strong industry base, and strategic regional connections, Central Goldfields offers a compelling and scalable opportunity for investment.

Key infrastructure ready to support investment and innovation

Central Goldfields offers investors the advantages of a strategically located regional centre supported by modern health, transport, digital, tourism and creative infrastructure. With direct connections to Melbourne, Ballarat, Bendigo and the wider Victorian freight network, the region is well positioned for business growth, workforce attraction and innovation.

A major investment in regional healthcare has recently delivered the new $115 million Maryborough and District Hospital redevelopment, providing contemporary healthcare facilities including an Urgent Care Centre, operating theatres, maternity services, imaging, pharmacy and pathology services. The redevelopment strengthens healthcare access for residents and businesses while supporting workforce growth across the region.

The heritage-listed Maryborough Railway Station has undergone a significant transformation into a vibrant visitor, business and community hub. The revitalised precinct includes the Central Goldfields Visitor Centre, collaborative workspaces, creative facilities and digital visitor experiences, creating opportunities for entrepreneurs, remote workers, startups and the growing creative economy.

The municipality is connected by reliable road and rail infrastructure, providing efficient access to Melbourne, regional Victoria and key ports. This connectivity supports a diverse economy spanning advanced manufacturing, agriculture, tourism, health services and emerging industries.

Central Goldfields is also home to the internationally recognised Energy Breakthrough, Australia’s largest education-focused STEM event. The annual event attracts tens of thousands of participants and visitors, showcasing the region’s commitment to innovation, engineering, sustainability and future workforce development.

Investment in tourism and cultural infrastructure continues to strengthen the region’s liveability and visitor appeal. Recent upgrades to the Maryborough Railway Station precinct, Central Goldfields Art Gallery and surrounding public spaces are enhancing the visitor economy and supporting the growth of arts, culture and creative industries.

Together, these investments are creating a modern, connected and resilient regional economy, providing the infrastructure foundations for new business investment, innovation and sustainable growth across Central Goldfields.

More Information

Employers and innovators in Central Goldfields Shire
  • Sonacproducing sustainable ingredients for the pet food and feed industries from raw materials of animal origin.
  • True Foods – specialist manufacturer of flat bread products
  • McPherson’s Printing Group – pre-press services, printing, binding, embellishments, and mailing/warehouse distribution.
  • Maryborough District Health Service – undergone a $115M hospital expansion adding new services and jobs. 
Schools and childcare centres

Central Goldfields offers a strong foundation for workforce attraction and family liveability, with access to quality education and childcare across all life stages.

The region is home to:

  • 7 kindergartens, 6 primary schools and 2 secondary schools, supporting local families and workforce needs
  • The Goldfields Children’s Centre provides flexible, licensed care from birth to 12 years

Residents and workers also benefit from proximity to major education providers in nearby centres, including:

  • Independent and Catholic schools in Bendigo, offering education through to Year 12
  • Tertiary education and training, with La Trobe University, Bendigo TAFE, and Monash University campuses located in Bendigo
  • Federation University in Ballarat, less than an hour away

Together, these options provide a complete education pathway, supporting skills development, workforce retention, and long-term regional growth.

Further industry support

Central Goldfields offers a collaborative and well-supported environment for new and expanding businesses, with access to local, regional, and state-level support services.

Entrepreneurs and investors benefit from:

  • Local business support through Central Goldfields Shire Council, including economic development services, investment facilitation, and resources for new and growing businesses
  • Start-Up Central Victoria, providing tailored support for entrepreneurs, innovation, and early-stage business development across the region
  • Small Business Victoria programs, offering mentoring, advisory services, and practical tools to help businesses establish and grow
  • Jobs Ballarat, supporting workforce development through employment programs, training pathways, and connections between businesses and job seekers
  • The Committee for Maryborough, a proactive local business network advocating for economic growth, supporting local enterprise, and fostering collaboration across the community

Together, these organisations create a connected ecosystem that supports business establishment, capability building, and long-term growth, making Central Goldfields an attractive location for investment and enterprise development.

Significant projects under construction

Maryborough Olympic Pool Complex – Council is continuing to work to ensure this heritage listed facility, which was closed in 2022 after being deemed at end‑of‑life, can be rebuilt and reopened for community use, restoring equitable access to essential health, recreation, and water‑safety infrastructure for residents.

Deledio Recreation Reserve pavilion project – Dunolly – Federal, State and Council investment will deliver a modern, accessible new pavilion at Deledio Recreation Reserve to replace the outdated 1977 facility, providing inclusive changerooms, amenities, social spaces and improved access, while meeting project requirements through a non‑modular build and commencing construction in the second half of 2026.

Maryborough Aerodrome upgrades – Federal and Council funding will deliver priority upgrades, including pilot‑activated lighting, radio alert systems, helipad refurbishment, refuelling facilities, resurfacing works, and improved parking, strengthening emergency‑service capability and enhancing the safety and long‑term operation of the facility.

Future projects and opportunities

Transport Connectivity – Advocacy to increase the frequency of weekday train services to become a commuter service between Maryborough and Ballarat with other public transport connections to improve links to key services.

Industrial Employment Precinct – A $10 million investment will enable the delivery of a new industrial precinct — including detailed design, subdivision, site clean‑up and essential infrastructure — unlocking over 80 hectares of industrial‑zoned land, meeting strong demand for small and medium lots, and creating a major employment hub for the growing communities of Maryborough, Carisbrook and Talbot.

Talbot Futures: A $40 million investment to deliver a modern sewerage system will unlock population and housing growth in Talbot, improving health and liveability for residents while enabling the village to play its strategic role in the Maryborough–Ballarat corridor and share in the region’s economic opportunities.

Maryborough Central Activity District  Revitalising Central Maryborough through a $5 million investment will transform key civic sites into a connected, pedestrian‑friendly precinct that celebrates the town’s heritage, strengthens links to Princes Park and the Hospital precinct, and stimulates private‑sector growth in retail, tourism, hospitality and services.

Housing and Planning Delivering Plan for Victoria – A $2.3 million investment will enable the planning reforms, structure plans, technical assessments, heritage work and essential service upgrades needed to meet Victoria’s housing targets, deliver affordable and social housing, and protect the Shire’s significant heritage as Central Goldfields prepares for World Heritage Listing.

Maryborough Town Hall – A $10 million investment to repair and refurbish the heritage‑listed Maryborough Town Hall will restore one of the Shire’s most significant civic buildings, creating modern performance, community and creative industry spaces that strengthen Maryborough’s emerging civic precinct and enhance cultural, civic and wellbeing opportunities for the region.

Princes Park Grandstand – $8 million is needed to upgrade the heritage‑listed Princes Park Grandstand in line with its Conservation Management Plan and Heritage Victoria requirements, delivering female‑friendly changerooms, improved accessibility, safer and more functional community facilities, and renewed structural integrity while preserving the grandstand’s historic character.

Castlemaine – Maryborough TrailCentral Goldfields Shire Council has partnered with Castlemaine Maryborough Rail Trail Inc. and Mount Alexander Shire Council to conduct a feasibility study for a Castlemaine to Maryborough Rail Trail – a 55km shared-use trail on the disused rail corridor between Maryborough and Castlemaine.

Future Plans

Case Studies

Learn more about some of the businesses in our region – why they chose Loddon Mallee, and their vision for the future.

The Central HIVE – A Home for Regional Creativity

“Our region has a vibrant, creative community which is appreciated by locals and visitors alike.” – Milly Bullock, Owner

Sonac – Best practise for best results

“Sonac has engaged a local university to challenge what we do. We look forward to sharing the findings as well as leveraging best practises from our sister companies.” – Simon Cox, Managing Director

True Foods – Expanding opportunities in Australian food manufacturing

“We see a future where multiple food businesses operate from our Maryborough site.” – Mark Thurlow, Managing Director

Gallery

Central Goldfields highlights

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