Employment and Innovation Corridor

The Loddon Campaspe Innovation Corridor, connecting Melbourne to Bendigo through to Echuca, offers exceptional connectivity. High-speed train, freeway-grade road, linkage proximity to Melbourne Airport, and 100-gig internet continues to attract highly-skilled professionals and leading creative businesses.

More affordable start-up infrastructure

A booming creative industries sector has generated strong local support services for start-ups. Bendigo’s Emporium Creative Hub, a co-working space for creatives, is one example of the region’s commitment to foster growth. Emporium boasts all the networking and connectivity advantages of a metro location while being more affordable.

Indigenous-led creative business

The Loddon Mallee seeks to continue to deepen its connection to, and respect for, First Nations communities. From increasing the visibility of Indigenous culture through art and language, to championing Indigenous creatives and Indigenous-led creative businesses, the region sees a future where Indigenous creativity plays a vital and defining role.

Super-fast internet

Bendigo’s 100-gigabits per second internet speed, which is more than 500 times faster than Australia’s average internet speed, is a monumental advantage for creative businesses. More than ever, creative minds rely on digital capability to exist at the forefront of their profession; the 100-gig network helps push the boundaries of possibility.

Emporium Creative Hub is an initiative of Creative Victoria, the state government body dedicated to supporting and developing local creative industries.

It’s a place for creative practitioners, entrepreneurs and businesses to work, connect, build their skills and expand their networks. Join a tight-knit community of creative professionals.

Your creative business doesn’t have to be a lonesome endeavour – Emporium Creative Hub is a vibrant collaborative space where you can work with and beside your fellow creatives.

Case Studies

Creative Industries in Loddon Mallee

Find out about other Creative Industries businesses in Loddon Mallee, and their vision for the region’s future. 

Threshold – Pioneering digital theatre

“From audio theatre experiences to analogue treasure hunts, our indoor adventures have brought the delight and wonder of theatre to thousands of homes across the globe.” – Tahli Corin and Sarah Lockwood, Co-founders and directors


Creative Industries highlights

View all locations in the Loddon Mallee region

Explore each of the 10 Local Government Areas that make up our region.


Learn more about the Creative industries in Loddon Mallee. These industry-specific resources provide further information to support your business.


SourceVictorian State Government

The National Arts Participation Survey 2019 research aims to provide current trends on participation
and attitudes to the arts among Australians.