Agriculture and horticulture
Diverse dryland and irrigated production, including grapes, almonds, olives, and stone fruit.
Mining and Renewables
Growing sectors, with large-scale solar projects positioning Swan Hill as a future solar hub.
Manufacturing and Logistics
Strong manufacturing base and freight infrastructure, including the Intermodal Ultima terminal, connecting to Melbourne, Adelaide, Sydney, and major ports.
Retail and Tourism
Expanding nature-based and agri-tourism, premium food and wine, cultural attractions, and excellent climate.
Connectivity and Workforce
Skilled talent supported by SuniTAFE Swan Hill and Country University Campus, plus robust health, retail, and professional services.
Heart of the Murray
Swan Hill Region – Strategic Growth and Investment Hub
The Swan Hill Region, including Swan Hill and Robinvale, is home to nearly 21,000 people and generates over $3 billion in annual economic output. Centrally located with access to road, rail, and water, the region is a national leader in agriculture, producing Australia’s largest volumes of table grapes, pistachios, and olives, as well as significant quantities of carrots, almonds, olive oil, and stone fruit.
Emerging mining and renewable energy industries, combined with strong infrastructure and abundant solar potential, make Swan Hill a prime destination for innovative investment. The Murray River, premium food and wine, and nature-based tourism support a growing visitor economy, underpinned by a culturally diverse and welcoming community.
Key infrastructure supporting Investment and Innovation
- The Swan Hill Region benefits from strong freight and logistics infrastructure, underpinned by large agricultural and manufacturing sectors. Key assets include the Intermodal Ultima freight terminal, connecting the region efficiently to Melbourne, Adelaide, and Sydney, alongside road, rail, and water networks.
- The region supports a highly skilled agricultural workforce and is home to Victoria’s most entrepreneurial communities, reflecting its thriving economy. Significant residential investment is underway to accommodate population growth, including housing for seasonal workers.
- Businesses have access to a diverse talent pool from local tertiary institutions such as SuniTAFE Swan Hill campus and the Country University Campus, alongside a wide range of professional services, medical and allied health facilities, and a strong retail sector.
More Information
- Andrew Peace Wines – A leading Australian winery
- Boundary Bend Estate – Premium Olive Oil
- Olam International – Largest almond producing facility in the southern hemisphere
- Pumpa Engineering – Custom built trailers
- Polymaster– Water Tanks
- Select Harvest – Largest almond exporter
- Woodwards Food Australia – Abattoirs
- The region boasts a diverse range of high-quality educational choices from preschool through to Year 12.
- A full range of childcare services are available through both council and private services.
- 5 kindergartens operate across the region.
- 8 primary schools including a specialist school and a Christian college.
- 4 secondary schools
- CUC Mallee (Country University Centre) – a community-owned study hub.
- SuniTAFE Swan Hill
- Swan Hill Rural City Council – Council has a dedicated team to support new business and works closely with the business community.
- Swan Hill Incorporated – Advocates for business businesses in the Swan Hill Region.
- Robinvale Euston Business Association is a group of local business owners invested in improving local business.
- $40M Swan Hill District Health Emergency Department – major health infrastructure strengthening regional service capacity.
- $10M Art Gallery, Tourism & Cultural Centre – new cultural assets driving visitation and economic activity.
- $3M Riverside Park Wharf Precinct Upgrade – revitalised riverfront with terraced access and enhanced mooring facilities to boost activation.
- South West Housing Development– expanding residential supply to meet growing demand.
- $5M Robinvale Essential Workers Accommodation – 10 new housing units supporting workforce needs.
Access the Swan Hill Region Economic Development Strategy
- Swan Hill CBD Masterplan
- Swan Hill Showgrounds Masterplan
- Ken Harrison Reserve Masterplan
- Industrial Estate Strategy – Robinvale and Swan Hill
- 42 Monash Drive Mixed-Use Precinct – apartments, hospitality venues and conference facilities in a high-exposure location.
- McCrae Street Apartment Development – modern city-living complex supporting growing rental and residential demand.
- Robinvale Resource Centre – mixed-use development opportunity including accommodation, community services and commercial tenancies.
Case Studies
Learn more about some of the businesses in our region – why they chose Loddon Mallee, and their vision for the future.
Peace Wines – Generational success in sustainable winemaking
“As we export, we have to be competitive internationally. We have always strived to find out the latest information, to help us make a better product without hurting our planet.” – Jim Peace, Owner / Director
Gallery
Swan Hill Rural City highlights
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