Food Manufacturing | case study


Since their move in April 2003, Australian Eatwell has benefited from the loyal and hard-working employees in the region of Buloke to grow their business and maintain flavour, freshness and nutrition in their products. They’ve since grown their staff to 45 and acquired the Simply Better Foods brand.

The support from the Donald community has enabled an increase in the innovation of their production lines through the introduction of automation. The development of robotics saw a reduction in food miles, increased quality assurance and reduced human risk. These types of innovations enable Australian Eatwell to attract grant funds, improve profitability and develop new products.

With both Managing Directors residing in Donald, the company is committed to investing in the region and continuing its interest in development and sustainability. The company has purchased housing in the region to attract high-quality workers. The profits of these investments will cycle back through the business to continue their investment in the region.

ILM-Industries-Health & Social Services

Good financial and accounting services

As the region’s population continues to grow, so do the service-based industries able to support business.


Strong community support

“Great support from the local community. Local people bought shares in the company.”

ILM-Industries-Manufacturing & Engineering

Community built factory

Projected growth into a world-class food production facility.

Why Loddon Mallee?


The proximity to raw products, a good workforce, and a town willing to get their hands dirty enticed Australian Eatwell to move their business to Donald. “We receive great support from the local community,” says Graham Harris. “The local people bought shares in the company to raise funding for the building of sheds.”

“We also enjoy the road network, the good transport operations, financial assistance, and the strong presence of tradies in the region. We also receive strong support from Regional Development Victoria.”

“To overcome rental housing issues the company has to purchase properties in the town and develop strong relationships with the Filipino, Fijian and Indian communities in the region.”

“Our vision for the future is to be a worldwide quality food production facility, a nationally recognised brand, and continue to invest in the community.”

“Give it a go, you will find the community is very supportive with most trades available within the town. There are great opportunities to feed off local businesses with recycling of waste products, and contract in providing IT & Trade services.” – Graham Harris, Finance Controller



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